Penguin Pillows is a boutique pillow shop with high quality fabrics, inserts, and custom designs.

PROBLEM:
After the shop evolved from a small DIY home decor shop to a high end pillow shop, they needed a brand redesign that better reflected the level of sophistication their new products offered. Keeping the shop name/penguin identity was a high priority for the purpose of maintaining rapport with existing customers.

SOLUTION:
A complete brand redesign featuring the penguin and their unique circular pillows, promotional and packing materials designed to match, and a comprehensive style guide.

These shapes mirror the way the boutique pillows are displayed on their online shop.

This arrangement of the pillow shapes has been manipulated to resemble a stylized, minimalist penguin face.

Colors and gradients are added - further hinting at penguin features while maintaining the pillow shapes.

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Brand Design: Chosen Pebble